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in Euro: What advantages?

Finally after many requests from the community and several petitions online, Google has finally decided to give us the opportunity to users in Europe (namely Italy, Germany, France, Netherlands and Spain) the possibility to use the euro instead of dollar payments to AdSense .

fact now, going to the Board of AdSense, you'll see a link at the top that allow the changeover:

Just accept the new conditions use and the thing is done. According official announcement of Google, these are the main changes:

• Google Ireland Limited will replace Google Inc. in the contract between the parties.
• Publishers (we) are responsible for the payment of taxes under the laws of their countries. Google will refund the VAT only in Ireland.
• The legal deadlines vary from those of California or local to the English.

Although the change is optional at the time, Google should do this because could become mandatory in the future.

What are the advantages for us publishers?

With reports in euros, the conversion is now being made every day and this puts safe from any fluctuations in the dollar against the euro. Although today the dollar is gaining ground in recent months have seen a rapid decline in AdSense earnings due in part to down the value of money overseas.

Sure, we'll still be sensitive to the dollar, but at least we will get the equivalent in euros of our earnings from the beginning and the end of the month because in the meantime, the dollar has lost purchasing power.

I still, however, that the other still in the pot bubbles, and it will be interesting to see what other innovations will be in the future.

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Adsense & YouTube: Google Video Unit

Video Unit The product is available in collaboration with YouTube and, at the time, only to publishers who have chosen English as the default language.


With this product you can earn displaying video content produced by YouTube partners. The gain is calculated on two types of ads:

1. ads, integrated video in the player;
2. overlay ads in video or text ads that special appear during the movie.

You can insert videos through a custom player in size and style, created from our account on the website YouTube.


Sample Videos Unit



The content displayed can be chosen in three different ways:

1. Category index
2. Indicating the specific video providers (advertisers)
3. Google leaving the task of showing video content themed page

For more information, visit the page dedicated to Video Units on the YouTube site or the official presentation ... course in video format.

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Psion Netbook

trademark claims Google has decided to block the use of the term "netbook" on its famous advertising program Adsense. From today, you can not use that word for advertisers wishing to advertise their products on the large network of "context advertising" company in Mountain View.

The reason is that the netbook is a trademark of Psion. The London-based company had in fact put on the market back in 1999 a product called Netbooks and had registered the trademark.

The date of registration required by Psion Netbook brand in U.S. is 18 December 1996 and was awarded by the U.S. Patent and Trademark Office on November 21, 2000 with the number of U.S. trademark 75,215,401. Last year, when there was a phenomenal success selling netbooks, Psion began to warn the producers that he was in possession of the trademark for the word "netbook". The warning letters were sent on 23 December 2008 and asked both manufacturers to the major sites of fans of the series to desist from the use of their trademark. In practice Psion Netbook forbade the use of the word in any context information that did not refer to their product was old and buried (no longer produced since 2003). Google has today and then took note of trademark and that has informed its advertisers that the term "netbook" can no longer be used in the Adsense ads.

fact is that netbook is a term used by consumers, the media, and also from the same Intel to describe a category of products in general. And this leads us to consider that a mark, though legally registered, it becomes difficult to defend if the term becomes generic and frequently used in everyday language.

Many observers believe that this is an attempt to raise the price on the sale of a brand that is now no longer need to Psion, but whose legal threats are still not convinced Google to take risks. The Mountain View giant has therefore decided to delete that word from its advertising network, to avoid any legal disputes. This is a rare case of filter on common words and are looking for legitimate advertising and Google and we are confident that all netbook manufacturers will need to resolve this soon, which has become a case.